Quick reads on how to start
- Finding money for your business
- Selecting your financial institution
- The Five Cs of Credit – Most banks use some variation of these rules of thumb when making credit decisions.
Business assistance summaries
- Wisconsin Department of Revenue’s overview of state tax incentives in Wisconsin
- Wisconsin Economic Development Corporation’s summary of business and community assistance programs.
- WEDC Regional account managers
Selected grant programs
- Export Development Grants. WEDC operate this grant program to help small- and medium-sized companies become export-ready and assist them in developing the internal competence to enter and expand into global markets. Contact: Samantha Streater, 608-210-6747 samantha.streater@wedc.org.
- International Market Access Grants. This WEDC grant program reimburses companies for specific expenses associated with exhibiting at an approved trade show in a foreign market, participating in a matchmaker trade delegation program or certified trade mission, website and literature localization and consulting services needed to meet certain international product certification requirements. Contact: Samantha Streater, 608-210-6747 samantha.streater@wedc.org.
- Agricultural Diversification. The Wisconsin Department of Agriculture, Trade and Consumer Protection operates the Agricultural Development and Diversification Grant Program. These annual grants (up to $50,000) fund projects that are likely to stimulate Wisconsin’s farm economy with new production or marketing techniques, alternative crops or enterprises, new value-added products, or new market research.
- Wisconsin Focus on Energy periodically puts out Requests for Proposal on topics related to renewable energy and environmental conservation.
- Catalog of Federal Domestic Assistance gives a complete listing of federal grant programs for individuals and businesses.
Small business loans and guarantees
- Small Business Administration (SBA)
The SBA does not directly provide grants or loans, but it does guarantee business loans made by banks. These loan guarantees assure that, if the borrower defaults, the government will reimburse the lender for the guaranteed portion of the loan. The SBA loan guarantee programs enable banks to extend financing that might not otherwise be available. The SBA also oversees a 504 Loan Program, administered through Certified Development Companies, that funds the purchase of land, building, and equipment in business expansion. For more information and a list of Wisconsin Certified Development Companies, go to www.sba.gov or talk to your bank about using an SBA loan guarantee to reduce the risk of a business loan. - Small Business Administration – Startup Guide
- Wisconsin Women’s Business Initiative Corporation (WWBIC)
WWBIC, with offices in Madison, Milwaukee, Racine and Kenosha, offers pre-loan business assistance and micro-loans to small businesses having difficulty obtaining bank financing. This financing is not limited to women-owned businesses. The maximum loan amount is $100,000. For more information, visit the website or contact info@wwbic.com - Wisconsin Housing & Economic Development Authority (WHEDA)
WHEDA operates three programs of particular interest to entrepreneurs. The Agribusiness Loan helps new or existing businesses obtain financing on favorable terms to produce products using Wisconsin’s raw agricultural commodities. The Link Deposit Loan provides an interest rate subsidy on lender financing to women or minorities for business startup or expansion. The Small Business Guarantee helps borrowers obtain financing on favorable terms for rural startup and daycare businesses. For more information, go to the website, email WHEDA at info@wheda.com, or call 800-334-6873. - Impact Seven
Impact Seven, a community development corporation, has assembled a group of revolving loan funds to create the Greater Wisconsin Fund. This fund is designed to assist business startups or expansion in Wisconsin communities. For more information, call 608-251-8450 or go to the Impact Seven website. - Wisconsin Community Action Program Association (WISCAP)
WISCAP offers Individual Development Accounts (IDAs) which are dedicated savings accounts opened at participating financial institutions by eligible, working, low-income persons. Deposits make into the IDA are matched on a 2:1 basis. Persons may deposit up to $1,000 of their earnings to their IDA within a two-year period and receive a maximum match of $2,000. Starting a small business is an eligible investment. - Wisconsin Department of Veterans Affairs Personal Loan Program (WDVA)
The state Department of Veterans Affairs offers personal loans for veterans of up to $25,000 at low interest rates and 10-year terms, which may be used to finance the purchase of a business or business property. Visit the WDVA website or call 800-947-8387. - Count-Me-In
Count-Me-In is a nationwide micro-lender for women-owned businesses seeking their first business loan. Visit the website, which also provides access to financial networks, consultation, and education for women-owned businesses.
Local revolving loan funds
- Many communities and counties throughout Wisconsin operate revolving loan funds for businesses starting or expanding within their boundaries. For a statewide list of RLFs, visit: commerce.wi.gov/BD/BD-RLF-Contacts.html
Technology development financing
- Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Programs, operated by select federal agencies, provide R&D funding for U.S. small businesses. More than $1.5 billion is available annually to fund the development of innovations and technologies of designated national interest. To find out more, visit www.sbir.gov. Wisconsin winners of SBIR awards are honored each year at the Wisconsin Early Stage Symposium.
- Angel and Early Stage Seed Investment Tax Credits
The Qualified New Business Venture (QNBV) program is designed to encourage investment in small, high-technology businesses that have high growth potential. Angel investors, angel investment networks and venture capital seed funds may qualify for Wisconsin tax credits by investing in these designated companies. Early stage businesses conducting pre-commercialization activities related to proprietary technology may be designated as Qualified New Business Ventures. To find out more about how businesses and investors obtain certification, and how the investor tax-credit program works, go to http://wedc.org/qualified-new-business-venture. Contact: Chris Schiffner, 608-210-6826, Chris.Schiffner@wedc.org - Technology Development Loans and Grants
WEDC provides low-interest loans to Wisconsin companies to facilitate research and development and commercialization of innovative technology products. WEDC also can provide bridge and matching grants to help Wisconsin companies secure federal R&D awards (e.g., SBIR Phase I and II or FastTrack). Contact: Aaron Hagar, 608-210-6825, Aaron.Hagar@wedc.org - Deferral for Capital Gain Reinvestment in Wisconsin Businesses
WEDC certifies qualified businesses for eligibility of asset exclusion and long-term Wisconsin capital asset deferral. Contact: Steven Sabatke, 608-210-6741, Steven.Sabatke@wedc.org and Dale Kleven, Department of Revenue 608-266-8253 Dale.Kleven@revenue.wi.gov
Angel and venture capital
Map of Wisconsin’s early stage investment groups: http://wisconsinangelnetwork.com/uploads/WisconsinInfrastructure_web.jpg
Angel groups’ websites: For additional contact information, contact Zach Brandon at 608-442-7557 or zbrandon@wisconsinangels.com
- Chippewa Valley Angel Network
- DaneVest Capital
- Golden Angels Investors
- Marshfield Investment Partners
- Northwoods Angels
- Origin Investment Group
- Pennies From Heaven
- Phenomenelle Angels
- Silicon Pastures
- St Croix Valley Angel Network
- Wisconsin Investment Partners
Venture capital firms’ websites: For additional contact information, contact Zach Brandon at 608-442-7557 or zbrandon@wisconsinangels.com
- Baird Venture Partners
- Calumet Venture Fund
- Capital Midwest
- Geo Investors
- Kegonsa Capital Partners
- Lubar & Company
- Madison Development Corporation
- Peak Ridge Capital
- NEW Capital Fund
- Venture Investors
- Wisconsin Early Stage Fund/Successful Entrepreneur Investors
Angel investing
- Wisconsin Early Stage Symposium
This annual capital matchmaking event for high-growth companies is held each November. Companies apply to make investor presentations in late summer. For more information, visit www.wisconsintechnologycouncil.com or contact Jodi Hoeser at 608-442-7557. - Wisconsin Angel Network (WAN) provides a deal-flow pipeline for entrepreneurs of growth companies seeking investor capital. The WAN website offers a secure page for posting a company’s executive summary, where only qualified Wisconsin angel and venture investors have passwords to view the summaries. WAN also has services to video-record a capital-raising presentation to help companies reach a broad range of investors.
- The Wisconsin Portfolio charts angel and venture capital deals in Wisconsin and offers an overview of the state’s early stage landscape, with profiles on emerging companies, a resource guide for investors and more.
- Angel Capital Association (ACA) is the North American trade association of angel groups and private investors that invest in high growth, early-stage ventures.
- Halo Report is a collaborative effort to raise awareness of early stage investment activities by angel investment groups. The research series highlights angel investment activity and trends in North America and provides much-sought-after data that has not been previously available to entrepreneurs or early stage investors.
Venture capital
- Wisconsin Early Stage Symposium
This annual capital matchmaking event for high-growth companies is held each November. Companies apply to make investor presentations in late summer. For more information, visit www.wisconsintechnologycouncil.com or contact Jodi Hoeser at 608-442-7557. - Building Companies & Jobs: The Case for a Venture Capital Program in Wisconsin – September 2011
- The Wisconsin Portfolio charts angel and venture capital deals in Wisconsin and offers an overview of the state’s early stage landscape, with profiles on emerging companies, a resource guide for investors and more.
- National Venture Capital Association
The National Venture Capital Association sponsors training and matchmaking events for investors and entrepreneurs, and posts information on the venture capital industry. - MoneyTree Survey
PricewaterhouseCoopers, Thomson Venture Economics, and the National Venture Capital Association publish the quarterly MoneyTree Survey on venture capital investing trends nationwide. - Thomson Venture Economics
Thomson Venture Economics publishes benchmark reports on venture capital investment globally, and provides access to ordering investment publications and national directories, including Pratts Guide to Private Equity Sources and Directory of Limited Partners. - The Center for Venture Research at the University of New Hampshire is a multidisciplinary research unit of the Whittemore School of Business and Economics at the University of New Hampshire. The Center’s principal area of expertise is in the study of early stage equity financing for high-growth ventures.
Venture debt financing
- Madison Development Corporation (MDC) Venture Debt Fund
Provides debt financing to emerging growth companies. The debt is structured with repayment forecast from the company’s ability to reach cash flow breakeven with its existing liquidity or the company’s ability to raise additional equity capital. Complements early stage equity sources of capital and stretches the ability of growth companies to access capital at a predictable cost while giving up minimal ownership or control Contact: David Scholtens, 608-256-2799, dscholtens@mdcorp.org - Milwaukee Economic Development Corporation (MEDC) Venture Debt Program
Funding is available for technology based or fast growth companies. The program invests as debt financing intended to help an early revenue generating company reach a positive cash flow. These funds will complement matching equity funding that must be invested concurrently but this equity can be reserved for company growth. For more information, contact Marcia.Theusch@medconline.com or 414-286-5839.
Rural business funding
- Wisconsin Business Innovation Corporation. The Wisconsin Business Innovation Corporation (WBIC), created in 1996, encourages the development of technology-based companies in rural Wisconsin. WBIC provides access to both debt and equity financing. It is part of the Northwest Regional Planning Commission.
- Got Moo-la is a comprehensive source, produced by the Wisconsin Department of Agriculture, Trade and Consumer Protection, of financing sources and other resources for entrepreneurs and businesses in the agribusiness sector.

